July 29, Gaishi Tea® entered the 20th ChinaJoy, and the country Chao tea drink is linked to Generati

01.

The 20th ChinaJoy is back

Gaishi "fun" idea of the same frequency Generation Z

On July 29, the Gaishi tea® linkage with the veteran game manufacturer Shengqu Games, into the 20th ChinaJoy (China International Digital Interactive Entertainment Exhibition).

From July 28 to July 31, the 20th ChinaJoy was held at the Shanghai New International Expo Center.

ChinaJoy is one of the world's top digital entertainment exhibitions, along with Gamescom in Germany, E3 in the United States, and Tokyo in Japan. This is the grand return of ChinaJoy offline after two years, and the exhibition area has exceeded 120,000 square meters, which can be described as the summer carnival of Generation Z.

This is the first offline contact between Gaishi Tea® and Generation Z through ChinaJoy, which is a bold break of tea culture.

The choice of Gaishi Tea® break ring is bold, but not aggressive, it is a lid that is unique to Gaishi tea ® brand confidence.

Gaishi tea® unique brand confidence is mainly derived from the Gaishi tea ® product taste confidence and "fun" attitude - Gaishi tea ® unique bottle tapping action and "Gaishi hero ©" IP.

At ChinaJoy, Gaishi Tea ® shared 100 boxes of Gaishi Tea ® products with the visitors for free. The flavors are black gold Pu 'er, Dahong Pao and Jasmine green tea.

Several audience members experienced the fun of Clapping the Gaishi Tea ®.

They said that in the process of beating, the emotions were vented, and the smoothness of drinking wine in general was found in the tea, which was the real tea instead of wine.

It is also mentioned that the Gaishi tea is a novel clapping open bottle of Gaishi tea ® which is different from the common open lid form, and the feeling of tea drinking ceremony is strongly satisfied.

02.

Gaishi Tea® 'chivalrous charm'

Let the world fall in love with Gaishi hero ©IP

As one of the most well-known and influential annual events in the field of global digital entertainment, ChinaJoy IP has comprehensively covered many fields of digital entertainment such as games, animation, esports, Internet film and television and music.

Gaishi Tea ® is also an IP focused brand that links a large number of IP outwards. Such as "I Am the Return of the Hero of Nezha 2" and "Spider-Man: The Universe" and other movie IP will produce wonderful collision;

With the help of celebrity IP such as brand spokesperson AKB48 Team SH girl group, customize the "slightly sweet" flavor series to fit the spokesperson image;

Sponsored the well-known variety IP "2023 Voice of China", Shouting out the loud slogan of "Listen to the voice, drink the Gaishi tea ®, drink at a beat, refuse preservatives, do not drink overnight tea"...

Since ancient times, swordsmen are the inheritors of Chinese kung fu martial arts culture, and they are inseparable from kung Fu martial arts.

In the concept of "Kung fu", also filled with a strong spirit of chivalrade, so Gaishi tea ® choose to strongly build the brand ip "Gaishi hero ©".

Gaishi hero © from the upper space and time of the earth, the distant space of the universe - the plant planet, wearing a seven-star ladybird hat, wearing a red cloak symbolizing the Chinese martial art.

Gaishi hero © is chivalrous, all year round to protect the natural ecology, to help the tea garden partners against pollution from unnatural forces to fight. He is the guardian of the grass and wood spirits, and the defender of the tea garden.

Through various types of IP, Gaishi Tea ® expands brand boundaries, reduces the distance between brands, products and users, arouses users' sense of identity and pride for Chinese tea culture and Gaishi Tea ® brand, and reaches the needs of Generation Z groups.

In the future, Gaishi Tea ® is confident to participate in the new ChinaJoy with the IP "Gaishi Hero ©", showing the exploration and integration of innovation in traditional Chinese culture, digitalization, IP and other aspects of Gaishi Tea ®. Gaishi Hero © is an IP series that integrates the trend culture of the new generation of young people and the spirit of Chinese chivalrous, looking forward to meeting with you.

GaishiTea ® chivalrous charm not only "Gaishi hero ©" IP, but also the chivalrous generous spirit into the distributor cooperation model.

The company not only fully supports the entrance fee, bar code fee and other conventional cost subsidies, but also has formulated the "Gaishi Tea ®1001 national distributor shareholding plan".