July 20, Gaishi Tea ® joined hands with "2023 Voice of China" to invite the world to drink a bottle

01.

Gaishi Tea® and "2023 The Voice of China"

Spread the good voice of Chinese kung fu tea

On July 20, the Voice of China 2023 conference was successfully held in Huzhou. Mr. Gang Liu, founder of Gaishi Tea® brand and CEO of Gaishi Beverage, attended the event as the representative of Gaishi Tea®, the designated tea partner of the Voice of China.

The leaders of the conference are also members of the Party committee of Zhejiang Radio and Television Group, deputy editor-in-chief, member of the Party Committee of Zhejiang TV, deputy director, Director of Zhejiang TV program Center, deputy director of Zhejiang TV editorial Office, deputy director of Zhejiang TV Marketing and Advertising center, general manager of Zhejiang TV artist studio, deputy director of Wuxing District People's Government of Huzhou City, and chief director of the Voice of China.

"Four new" mentors - Xue Zhiqian, HENRY Liu Xianhua, Pan Wilber, Zhou Huajian also attended to share the new competition system and recording mood of "2023 Voice of China".

At the same time, the designated tea drink Gaishi tea ® and the exclusive title Master Kong, the exclusive Kyoto Nianci 'an, the strategic partner Junlebao, the chief partner Shanghai GUI Wine, the partner Hu Jihua, the official sponsor Snow beer, as the "2023 Voice of China" partners, attended the event together.

GaishiTea ® and the Voice of China program team, relevant leaders and guests participated in the launch ceremony to jointly congratulate the Voice of China 2023 ratings success.

This time, Gaishi Tea ® has become the designated tea drink of "2023 Voice of China", which is the first step of cooperation with Starry Sky Chinese Company. Through the wide spread of the Voice of China, Gai Shi Tea ® hopes to spread the tea fragrance in the song, tell the Chinese tea story well, and establish the Gai Shi tea ® brand image.

02.

Gaishi tea® linkage Zhejiang Huzhou

Shanghai and Zhejiang connect heart, strong export of Chinese tea culture

Huzhou, Zhejiang Province, where the press conference was held, is the birthplace of Chinese tea culture and known as the "capital of tribute tea in the Tang Dynasty".

"Tea sage" Lu Yu's "Tea Classic" was born here. As early as 2008, Anji white tea in Huzhou was identified as "China's well-known trademark", and there is a story of "one leaf enriched one people". It is reported that at present, the brand value of Anji white tea is nearly 8 billion yuan, ranking third in the top ten famous teas.

In order to promote the revival of Chinese Tea 4.0, Gaishi Beverage is actively negotiating with Zhejiang Baiyun Qi Group to carry out multi-level and all-round cooperation on Gaishi Tea ® product base, limited edition product development, packaging, surrounding and other fields around Gais Beverage Company's brands, and will jointly spread the unique Anji white tea culture

Mr. Liu Gang, founder of Gaishi tea ® brand and innovator in the tea industry, stressed that the General Secretary once said in Zhejiang: "Growing tea is a technical job, and farmers alone cannot do it, and every township government and town government must have people who understand tea." The Gaishi Tea ® team is exactly the people who help Huzhou Anji learn more about tea.

In the future, Gaishi Tea ® will cooperate with Zhejiang Huzhou for win-win cooperation, and concentrate the unique tea culture of Anji and even the humanistic feelings of Anji, such as Wu Changshuo, one of the four masters of Shanghai School in the late Qing Dynasty, in each bottle of Gaishi Tea ®.

03.

Gaishi Tea ®IP licensing diversification

Sing a new chapter of creativity

Gaishi Tea ® follows the trend of the market and the trend of The Times, and through cross-border cooperation with major influential IP, builds Gaishi Tea ® brand cultural creativity, inspires brand confidence and creativity.

In the recording of the Voice of China, Gaishi Tea ® provides the program group with the designated tea and drink products, and also spread Cover is a joint product of tea & The Voice of China online and offline, so that the slogan of "Listen to the voice, drink Gaishi tea ®" echoes throughout the land of China.

The joint collaboration between Gaishi Tea ® and brand spokesperson AKB48 Team SH Choongba girl group covers TVC commercials, packaging, accessories, etc. shown on the Voice. At the same time, in conjunction with the spokesperson, we launched the micro-sweet online limited taste, using sweet ingredients extracted from natural plants such as monk fruit, micro-sweet series of limited products - chrysanthemum Pu 'er, white peach oolong, rose black tea, etc.

The beverage company will cooperate with a number of films such as "I Am the Hero of Nezha 2" and "Spider-Man: The Universe" to launch related activities, packaging, and accessories.

The movie "I Am the Hero of Nezha 2 Returns" has been scheduled for release on September 29 this year, when Gaishi tea ® will collide with Nezha to create a different creative activity.

04.

Gaishi tea ® taste diversity

The fragrance of tea is sweet and refreshing

The taste of Gaishi tea ® will be adjusted with the change of IP, such as cover is tea ® spokesperson AKB48 Team SH Chuba girl combination linkage of slightly sweet series is chrysanthemum Pu 'er, white peach oolong, rose black tea three products.

The sweet ingredients used in Gaishi tea ® Micro-sweet series are derived from natural herbs such as monk fruit and have almost zero energy. Compared to other bottled beverages on the market commonly used aspartame, erythritol and other sweet additives, the "natural sweet" used in Gaishi tea ® micro sweet series is healthier and more natural and long-lasting.

In terms of product taste, the taste of Anji white tea is fresh and sweet, the bitter taste is relatively light, excellent quality, unique flavor, will bring Gaishi tea ® unique Anji white tea flavor products.

These co-branded products will be sold in different channels, welcome dealers to inquire.